How to Use Free SEO to Get Your Small Business Noticed Online

Search engine optimisation is the most effective way of getting found online. Basically, SEO puts your business website in front of your target customers at the exact moment they're searching for what you offer. The problem is that every business wants to pop up first in the search engines. So, how can you, as a small business owner get noticed online, without spending too much money? Here are 10 tips on how you can use SEO to get your website noticed and boost your business revenue.

1. Test your website for mobile-friendliness

 

More than half of today's internet searches take place on mobile devices. Google penalises any website that doesn't optimally load on mobile, and they even penalise non-mobile-friendly websites in desktop searches too. To find out if your business website functions on all devices, you can test your site at searchgoogle.com/test/mobile-friendly. Simply go to that page and type in your domain name. It's basically a pass or fail test that gives you suggestions if your website fails. The service tells you exactly what is wrong with your website, which means you can fix it quickly and without spending too much money on expensive SEO experts.

 

2. Optimise your website loading speeds

 

Most people are not going to wait longer for three seconds for a webpage to load. Even worse, Google won't even show your webpage if it takes too long to load. Luckily, there are plenty of free speed testing websites available on the Internet. GTmetrix, Pingdom, and Dareboost, among others, allow you to test your website and also offer advice on how to fix any loading issues you might have.

 

3. Get your website listed in all the relevant directories

 

Every local area, region, or city will have its own, specific business directories associated with it. The same applies to your business category. Lawyers have their own directory, for example, so do doctors, and so on. You want to make sure your business is listed in as many relevant directories as possible as this helps Google recognise you as a legitimate business.

 

A further advantage is that almost all of the directories will provide a backlink or a link to your website. And in the eyes of Google, links are still a major factor in the search engine rankings. Think of a link to your business page as a vote for your website. Google takes into account the number and the overall quality of the links leading back to your website, and these directories are a great way for small businesses to get good, quality links for free.

 

4. Research your competitors SEO strategies

 

These days it's perfectly acceptable to spy on what your competition is already doing. You want to check out which keywords are currently ranking for them, which links they are using, and the kind of content they have on their websites. Then, simply employ the same tactics on your own website, doing it all a little bit better than them, of course.

 

5. Optimise your landing pages by topic

 

In the past, SEO meant coming up with a list of keywords and phrases and then building a separate landing page for each of those terms, even if they were all closely related. You might have a page targeting the term 'remodelling London' and another targeting 'remodelling company London'. But Google has become expert at grasping the overall topic of a page, and the old methods are not only considered to be outdated but could also be misconstrued as spam.

 

Rather than calculating the number of times you use specific terms on a page, Google now knows all the relevant words that can be used to cover a particular topic. For example, if you're an accountant offering tax preparation and bookkeeping, in the past you would have had one page for each of those topics. But rather than stuffing that page with the term 'tax preparation' over and over and over again, you'd probably prefer to use it just a couple of times, and supplement it with keywords such as 'tax help' 'certified public accountant' and 'inland revenue' etc.

 

These are exactly the kind of words and phrases Google would expect to see on a really high-quality page that was built around the topic of tax preparation. By including these words you're basically signalling to Google that your content does a really good job of covering those specific topics. And there's no need to worry about researching the keywords and search terms yourself. Just go online and find free tools such as Wordtracker, Wordstream, KWfinder, and many more.

 

6. Optimise your website's clickability

 

Google pays great attention to how likely your listing is to be

clicked, and there are a few things you can do to make your listing more appealing and more 'clickable.' Basically, there are two elements you should focus on, the title of the page, and the meta description.

 

In the title, you want to make sure you use the keyword phrase that you want to rank for. This makes the page as relevant as possible for searchers. But you don't want to waste your title by just using your city or your business name alone. You want to use power or action words to convey a benefit. Instead of London Remodeling, why not use a title that says London Remodeling Brings Luxury Within Your Reach, or something similar? This kind of power phrase conveys two benefits in one; a luxurious remodelling service, while 'within reach' suggests a low cost, hassle-free experience.

 

The meta description, the short blurb that appears under the title, should be a brief supporting statement that gives searchers a reason to click-through to your landing page. It's about telling your potential customer you can offer a benefit they actually care about. So, while '50 years experience' is technically a good thing, your prospects are probably not saying to themselves, 'I want a company with fifty years experience.' They want a beautiful remodelling job done by someone they can trust, and who isn't going to overcharge them.

 

So, get creative. By employing these few easy and free tips you can improve your online presence, rank higher in the search engine charts, and really boost your small business turnover!

 

 

 

 

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